FG partners with Google to empower 2,500 Nigerian creatives

By Oluwaseyi Lawal

The Federal Government, through the Ministry of Arts, Culture, and the Creative Economy (FMACCE), has partnered with Google to launch a training program aimed at empowering 2,500 young creatives in Nigeria, with plans to increase the number to 10,000.

The initiative, delivered by Del York Creative Academy, represents a key achievement in FMACCE’s Creative Leap Acceleration Programme (CLAP), which focuses on skill development, innovation, and promoting collaboration between the public and private sectors within the country’s creative industry.

Led by FMACCE and implemented by the National Council for Arts and Culture (NCAC), CLAP aims to provide aspiring creatives with crucial skills while encouraging sustainable growth in Nigeria’s creative sector.

The NCAC is utilizing its extensive network and expertise in the cultural sector to guarantee the program’s effectiveness.

Through partnerships with Google and Del York Creative Academy, participants will receive hands-on training in vital areas of the creative economy, including music, film, animation, content creation, live production, and audio.

Honourable Minister Hannatu Musa-Musawa of the FMACCE shared her excitement about the partnership while discussing the initiative.

“This partnership underscores our commitment to nurturing Nigeria’s creative talent. By empowering our youth with skills to thrive in the creative industries, we are not only creating jobs but also positioning Nigeria as a global leader in cultural exports.

“This program aligns with the president’s Renewed Hope agenda, empowering our youth to drive innovation and contribute to economic growth.”

Manager, EMEA Music & Culture at Google SSA, Olumide Falegan, highlighted the initiative’s importance saying:

“This initiative recognizes the often-overlooked talent within our creative industries. By empowering these 2,500 professionals and eventually expanding to 10,000 across Nigeria, we are investing in the future of Africa’s cultural influence and economic prosperity.”

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