Devon King’s stays true to its essence in this new TVC
We all can mostly relate to the demands of everyday life and how that has reduced time shared with loved ones. In a practical demonstration of Devon King’s promise as the Taste That Binds, the Brand has unveiled a New TVC that reignites moments of togetherness and bonding amongst families & friends.
This TVC illustrates the compelling point that bonding times are essential be it at home, place of work, in school, or anywhere whilst also emphasizing the role of food during these moments.
The TVC also paints the picture of all the baggage you can expect from a septuagenarian grandpa; bubbly, likeable, disciplined but with a sprinkle of playfulness. It is quite memorable and is sure to leave you with some cravings.
This new TVC would help rekindle old memories and surely create amazing new ones. According to the Category & Brand Manager for Devon King’s, Toyin Popoola-Dania, the TVC advocates for family and friends to spend more quality bonding moments together over tasty meals which are in line with Devon King’s new Brand Positioning – ‘Taste That Binds’.
Devon King’s is a trusted Brand within the Cooking Oil, Cooking Margarine, and Seasoning Categories.
Watch the TVC on Devon King’s platforms on YouTube, Facebook, and Instagram.
As the festive season approaches, there’s no better time to create an environment and atmosphere where families and friends can come together to bond, connect, enjoy jolly moments, and most importantly, have a great time with food.
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