Coca-Cola chases nostalgia with new Orange Cream soda
By Felicia Nwosu
Coca-Cola is taking a nostalgic turn with its latest beverage innovation, ‘Coca-Cola Orange Cream’.
This new soda, the leading beverage maker said it is blending the familiar cola taste with vibrant orange and creamy vanilla notes, is set to hit shelves across diverse markets in US in both regular and zero sugar options.
The company is betting big on the enduring appeal of classic flavors, hoping to capture the attention of consumers seeking comfort and familiarity.
It revealed that, Orange cream, a flavor profile famously popularized by the 1937 Creamsicle, has seen a resurgence in recent years, appearing in various forms from probiotic sodas to ice cream and even fast-food treats.
This move follows Coca-Cola’s recent experimentation with limited-edition flavors, including coconut, strawberry, and Oreo, under its 2022 Creations initiative.
While the company introduced Coca-Cola Spiced last year, claiming it would be a permanent addition, it abruptly pulled the product from the market just months later, citing plans for a new flavor this year.
Coca-Cola has acknowledged the need for agility in today’s fast-paced market. Shakir Moin, the company’s North American marketing chief, emphasized the need to accelerate product development cycles to keep up with evolving consumer preferences.
According to the Independent, Coca-Cola Orange Cream is not intended to be a permanent fixture, but the company said it planned to keep it available at least through the first quarter of 2026.
Coca-Cola is taking a nostalgic turn with its latest beverage innovation, ‘Coca-Cola Orange Cream’.
This new soda, the leading beverage maker said it is blending the familiar cola taste with vibrant orange and creamy vanilla notes, is set to hit shelves across diverse markets in US in both regular and zero sugar options.
The company is betting big on the enduring appeal of classic flavors, hoping to capture the attention of consumers seeking comfort and familiarity.
It revealed that, Orange cream, a flavor profile famously popularized by the 1937 Creamsicle, has seen a resurgence in recent years, appearing in various forms from probiotic sodas to ice cream and even fast-food treats.
This move follows Coca-Cola’s recent experimentation with limited-edition flavors, including coconut, strawberry, and Oreo, under its 2022 Creations initiative.
While the company introduced Coca-Cola Spiced last year, claiming it would be a permanent addition, it abruptly pulled the product from the market just months later, citing plans for a new flavor this year.
Coca-Cola has acknowledged the need for agility in today’s fast-paced market. Shakir Moin, the company’s North American marketing chief, emphasized the need to accelerate product development cycles to keep up with evolving consumer preferences.
According to the Independent, Coca-Cola Orange Cream is not intended to be a permanent fixture, but the company said it planned to keep it available at least through the first quarter of 2026.
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