Coca-Cola celebrates International Women’s Day, surpasses 5by20 Women Empowerment Goal
Today as the world celebrates the International Women’s Day, the Coca-Cola Company is also marking a 6-million women milestone enabled by its 5by20 initiative. The 5by20 initiative was initially launched in 2010 as a decade-long drive to enable the economic empowerment of 5 million women entrepreneurs become part of its value chain by 2020.
In commemoration of the International Women’s Day, the Coca-Cola Company announced: “This International Women’s Day, we are proud to celebrate surpassing our 5by20 goal by enabling more than 6million women across the world.”
Announced in 2010 on the margins of the United Nations General Assembly, the 5by20 program has reached more than 6 million women entrepreneurs including fruit farmers, retailers, restaurant owners, artisans, recyclers, and distributors through access to business skills training, financial services, peer networks, mentors and other resources.
Chairman and CEO, James Quincey stated: “By investing in women’s economic empowerment over the past decade, we have created shared value in hopes of a better shared future—enabling improved livelihoods for women, their families and their communities.”
The initiative was also launched with the aim of helping women entrepreneurs overcome social and economic barriers to business success, while creating thriving, sustainable communities.
Bea Perez, global chief communications, sustainability and strategic partnerships officer, The Coca-Cola Company commented: “Above all, what we found through 5by20 is that when women have access to opportunity, there is no limit on what can be accomplished.”
The 5by20 initiative kicked off in Africa before scaling to other parts of the world. As of the end of 2020, the total 5by20 programs had expanded to more than 300 programs in 100 countries.
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