News

Apple makes history as first public company to hit $3 trillion capitalisation

Apple’s market capitalisation hit $3 trillion during the trading day on Jan. 3....

U. S Jury convicts Theranos’ Elizabeth Holmes of fraud, conspiracy

Elizabeth Holmes, Founder, Theranos, the defunct blood-testing startup in the U.S....

First Bank divests from Honeywell, FMN grabs equity

By Dele Ojo Flour Mills of Nigeria Plc has entered into an agreement with First...

China: Gucci joins Mercedez, Three Squirrels as brands under fire for Advertising stereotypes

Gucci, the Italian luxury fashion brand has come under intense fire by the Chinese...

Ad world gears up for 2022, digital advertising to exceed 60% of global adspend

By Zion Rufus Across industries, 2021 was a record year with groundbreaking feats...

TikTok rakes in over $2 billion income, becomes most popular website in 2021

TikTok, the Chinese video-focused chatting app has declared $2 billion income from...

Advertising experts commend global recognitions in 2021, commit to more groundbreaking campaigns in 2022

By Oghale Mafuru Practitioners in the Integrated Marketing Communications IMC...

IMC practitioners reel out new lessons to stir the tides of 2022

By Felicia Nwosu To help stir up the tides of 2022, some industry thought leaders...

Experts review 5G possibilities amidst uncertainties, infrastructural deficit

By Felicia Nwosu The proposed deployment of the 5G network, welcomed amidst uncertainties...

Global advertising market had a record year 2021, IMC experts agree

By Zion Rufus Not only did the global economy recover from the wrecking grasp...