Ayodeji Razaq named Outstanding PR Personality of the Decade by MARKETING EDGE
Ayodeji Razaq wins Outstanding PR Personality of the Decade for defining the future of communications in Africa.
The CEO of RED Media Africa won the Outstanding PR Personality of the Decade award at the Marketing Edge Brands and Advertising Awards & Annual Summit, now called the Edge Awards.
The renowned award, is one of the industry’s highest honours, celebrating not just professional excellence but sustained influence, visionary leadership, and the ability to shape the future of PR.
Over the last decade, Razaq has embodied all these qualities and more, revolutionising how brands and institutions connect with their audiences.
As the CEO of RED Media Africa and Co-Founder of X-Holdings Group, Ayodeji has played a pivotal role in shaping the African media, communications, and branding landscape.
His leadership extends to Riquesa Africa, a leading experiential and activation company with operations in Africa, Europe, and the Middle East, and Duo Agency, a cutting-edge digital and tech-driven marketing agency.
Through his visionary approach, he has brought complex ideas to life and spearheaded impactful campaigns that have elevated brands across multiple industries.
Speaking on this recognition, Ayodeji said, “This award is a powerful reminder of the impact strategic communications can have in shaping narratives, influencing culture, and driving meaningful change.
This recognition is a nod to the incredible work we do at RED For Africa, and X-Holdings Group. Over the years, we have not only told stories, we have built movements, transformed brands, and redefined the role of PR in Africa.
Being named PR Personality of the Decade is an honour and a call to keep innovating, pushing boundaries, and amplifying African voices globally.”
Alongside this prestigious recognition, RED Media Africa was named Outstanding PR Agency of the Decade, further cementing its status as Africa’s most influential PR firm.
As the company celebrates its 20th anniversary this year, these accolades honour a legacy of shaping narratives, driving influence, and redefining strategic communications across the continent.
Under Razaq’s leadership, RED Media Africa has continuously set new benchmarks, seamlessly integrating media, digital innovation, and strategic storytelling to create lasting impact.
As the firm embarks on its next chapter, it remains at the forefront of a PR industry that is bolder, more digital, and globally connected.
These wins are more than accolades, they are a defining statement on the future of public relations in Africa. With Ayodeji Razaq leading the charge, the future looks even more promising.
Ayodeji Razaq is a seasoned Marketing Communications Specialist with over a decade of experience driving impactful brand solutions.
As co-founder of X-Holdings, home to Riquesa Africa and Duo, he has spearheaded results-driven campaigns for global names such as Google, and Johnson & Johnson.
In 2022, Ayodeji became the first non-founder Group CEO of RED Media Africa.
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