Author: Zion Rufus

Marketers’ belief in their godlike abilities to create demand persist-experts

By Zion Rufus Instead of connecting their products to what people already demand,...

No hard and fast rule in strategic management

By Zion Rufus The first rule business marketers and entrepreneurs need to consider...

BAT Kenya gets AWS accreditation

By Zion Rufus British American Tobacco Kenya plc (BAT Kenya) has been accredited...

Does your car insurance cover windshield damage?

No single "one policy" covers the cost of repairs for all the damages your car may...

Short-form video content, inclusive media planning takes center stage

By Zion Rufus Inclusive media planning, GenZ trends and highly engaging short-form...

2023 will be a very interesting year for AI and Search- Martins

By Zion Rufus Where predictions of slow growth and recessionary pressures becloud...

Space Universe launches AI-driven radio ad platform Radioadspread

By Zion Rufus Technology development company, Space Universe has unveiled the...

In the battle of empathy and persistence, empathetic persistence wins

By Zion Rufus When it comes to sales, marketers have continuously explored ways...

Murray-Bruce, Odugbemi reemphasize need for archives in Nigerian industries

By Zion Rufus  Going into 2023, professionals across sectors have urged leaders...

Great ideas don’t come from vending machines- Chant

By Zion Rufus On the importance of creativity and emphasis on the notion that...