Author: Zion Rufus

Cannes Lions embeds sustainability across the Lions awards in 2023

Cannes Lions has announced the introduction of non-compulsory sustainability reporting...

No marketing channel is dead, leverage what works for you- Holopainen

By Zion Rufus From ‘content is king’ to ‘context is actually what is king’,...

Adedeji now senior director, LB Canada

By Zion Rufus Tolulope Tomori Adedeji, a renowned Senior-level executive in the...

Professionals decry AI penetration as World’s first robot lawyer begins duty

By Zion Rufus The launch of the world’s first robot lawyer which will defend...

Google’s third party cookies phaseout draws near, are we ready?- Martins

By Zion Rufus As Google’s proposed third-party cookies phaseout draws near amidst...

AI’s potential to revolutionize marketing puts all our jobs at risk- Marketers

By Zion Rufus As new applications of Artificial Intelligence(AI) have the potential...

Avoid purpose-washing when aligning advertising with a purpose- Swildens

By Zion Rufus While more intentional and purpose-driven marketing and advertising...

Banks, customers must approach 2023 with partnership mindset- Adeduntan

The Managing Director/Chief Executive Officer of First Bank Nigeria Limited, Dr....

Marketers highlight unpopular marketing truths that should be embraced

By Zion Rufus Looking at the variety of changes coming to the marketing world,...

Marcom expert emerge first Nigerian to compete in Mrs World Pageantry

By Zion Rufus Rei Obaigbo, a marketing communications expert and beauty queen...