Author: Zion Rufus

Nigeria’s marketing communications industry keep mum on general elections

By Zion Rufus From digital out-of-home (DOOH), to the creative industry, it appears...

C-suite resignations continue as more CEOs resign in 2023

By Zion Rufus The exodus of leaders across industries have continued into 2023...

Elev8media introduces product sampling to maximize customer experience

Top of the market digital billboard platform, Elev8media Advertising Limited, will...

Update: Robot lawyer backs out of court over jail concerns

By Zion Rufus Following threats from State Bar prosecutors, World’s first AI...

Nigeria’s brand image plummets days to general elections

By Zion Rufus As Nigeria heads to the polls on February 25, 2023, its foreign...

Outori Ltd appoints Ajayi Associate Head of Strategy

By Zion Rufus Outori Ltd, one of the fastest growing experiential marketing agencies...

Airtel, itel release affordable 4G Smartphone for Nigerians

In partnership with itel, mobile network provider Airtel has launched itel A60, an...

Chaos looms as road transport workers reject old Naira notes, threaten strike action

By Zion Rufus As fuel stations and banks begin to reject old naira notes amidst...

Understanding user behavior through mobile measurement now crucial, says Zaitsev

By Zion Rufus With over 700 million smartphone users in Africa’s rapidly growing...

Advertising market to retain positive trajectory in 2023

By Zion Rufus The advertising market in 2023 is expected to retain a positive...