Author: Zion Rufus

VaynerMedia CEO urges brands to break free, unleash potential in modern marketing landscape

By Zion Rufus  In a captivating session at the Cannes Lions Festival of Creativity,...

MARKETING EDGE postpones 2nd Quarterly Virtual Summit to Wednesday, 5th July

Postponement of MARKETING EDGE Q2 Quarterly Virtual Summit- Our Apology  On behalf...

Heineken offers all-expenses-paid experience to watch UEFA Super Cup in Greece

By Zion Rufus Heineken, the renowned beer brand, has announced an exciting opportunity...

BBDO CEO emphasizes humor as value-driven approach to advertising

By Zion Rufus  The utilization of humor in advertising has been declining despite...

Omnicom wins most creative company of the year 2023

By Zion Rufus In a final grand roll out of awardees at the week-long Cannes Lions...

EXCLUSIVE: Ogilvy Africa CEO Mehta explores conflicting CMO and CFO perspectives on ROI, CX metrics

By Zion Rufus  In an exclusive interview with Marketing Edge at the Cannes Lions...

Despite adversity, Fox inspires women to find their true potential through creativity

By Zion Rufus Renowned author Marianne Williamson once wrote, "Chaos often fosters...

Global advertising leaders laud Spike Lee on his award as Creative Maker of the Year

By Zion Rufus Renowned filmmaker, screenwriter, actor, and producer Spike Lee has...

Apple knocks Burger King, wins Creative Brand of the Year for the first time

By Zion Rufus Apple, the technology giant renowned for its culture of creativity...

EXCLUSIVE: “History made, we brought home the Lion for West Africa”- X3M Ideas Boss

By Zion Rufus What a time to be alive! X3M Ideas, the prominent Nigerian advertising...