Author: Zion Rufus

MOB: Garlands For Visionary At 60

By Wole Olujobi His early life in school flourished much like the evergreen petals...

Yannick Kabangu advocates data-driven culture for African brands and advertisers

By Zion Rufus  First-party data has emerged as the lifeblood of modern marketing,...

In-housing: Advertising Executive Steve Babaeko stresses client-agency synergy as winning strategy

By Zion Rufus  The advertising industry has witnessed significant changes, from...

EXCLUSIVE: Marketing pros share insights on advertisers’ agility, navigating evolving market dynamics

By Zion Rufus  The intriguing interplay between consumer behavior and business...

Consumers embrace change, reduce out-of-home entertainment amidst global shift in purchase decisions

By Zion Rufus  With consumer priorities evolving, the focus on affordability,...

IAA to host 45th World Congress in Penang, Malaysia

By Zion Rufus In a historic moment for South East Asia, the International Advertising...

Barbie movie’s global marketing campaign reinforces power of brand-based storytelling

By Zion Rufus, Toyosi Oladapo  In this ever-evolving landscape of brand partnerships...

FBNHoldings posts N206b half-year profit

FBN Holdings Plc (FBNHoldings) has posted N206 billion profit before tax in the first...

Employers face post-traumatic stress reactions in recruitment efforts, expert debunks war on talent

By Zion Rufus The workforce landscape has undergone a significant transformation,...

Amatori tasks women in tech to elevate their personal brands to stand out

By Zion Rufus The underrepresentation of women in CEO roles and venture capital...