Author: Zion Rufus

Experiential marketing claims top spot among most successful marketing strategies

By Zion Rufus  They say that seeing is believing, but in today’s ever-evolving...

Insight: Africa’s marketing communications landscape soars, talent and innovation leads the charge

By Zion Rufus  The African marketing and advertising industry has undergone a remarkable...

Redefining the Out-of-Home Experience in Lagos with Artificial Intelligence

By Temitope Akande  OOH advertising refers to any form of advertising that reaches...

Eminent industry practitioners rally behind Ali-Balogun’s bid for NIPR Council leadership

By Zion Rufus  With a campaign aptly themed “PR Future Forward”, Nkechi...

NGE institutes annual memorial lecture in honour of Jakande

· Holds maiden edition in Lagos The Nigerian Guild of Editors (NGE) has instituted...

Nigeria’s image problem requires strong national image regulatory body

By Zion Rufus  The international perception of Nigeria and Nigerians has been...

IAA Fireside Chat explores risks and rewards of brand involvement in policy, political matters

By Zion Rufus  In a recent fireside chat hosted by the International Advertising...

Odiri Erewa-Meggison appointed Chairman of MANEG

By Zion Rufus  The Manufacturers Association of Nigeria Export Promotion Group...

Key online formats to dominate as UK ad market prepares for growth in 2024

By Zion Rufus  The UK ad market is bracing for a growth trajectory in 2024 as...

2023 so far: Top highlights, events and trends that shaped the last six months

By Zion Rufus  The year 2023 has been marked by significant events and transformations...