Author: Zion Rufus

Tesla’s Data Breach: Experts debate fallout and implications

By Zion Rufus  A significant data breach involving American car manufacturer Tesla...

Global Ad Spend to exceed $1 Trillion in 2024, five tech titans dominate investment

By Zion Rufus  WARC, a prominent authority in marketing effectiveness, unveils...

Influencer Marketing poised to lose relevance, debates continue on authenticity

By Zion Rufus Influencer marketing which was once hailed as a potent strategy...

Emeka Obia assumes new role as Integrated Strategy Director at Publicis Groupe, Central and West Africa

By Zion Rufus Publicis Groupe, the renowned French multinational advertising and...

UAC Foods unveils new snack extension brand, Kingsway Pastry Roll

Relaunches with refreshed packaging and a renewed desire for consumers to “Savor...

WOO, ARCON, Broadsign, Absen, others rally behind maiden Location Marketing Awards

The World Out-of-Home Organisation (WOO), recognized as the apex global body for...

SMEDAN, Nimbus Media announce N40m advertising support for women-led SMEs

Nimbus Media Ltd, a destination out-of-home-advertising company and the Small and...

Nigeria’s linguistic diversity sparks call for culturally driven messaging technologies

By Zion Rufus  Incorporating culturally driven features in messaging technologies...

Market Engine set to kickoff enlightening webinar series

By Zion Rufus Market Engine, an innovative technology-driven company known for...

Divergent perspectives trail future effectiveness of the 95-5 Rule in marketing

By Zion Rufus  The 95-5 Rule, a burgeoning concept in the realm of marketing,...