Author: Zion Rufus

Riding the wave of Nostalgia Marketing: The good, the bad, and the ugly—and why we keep falling for it

By Zion Rufus You’re scrolling through social media, and suddenly an ad appears,...

Black Friday surges past Christmas as the top time for home appliance searches

By Zion Rufus Over the years, Black Friday has evolved from a post-Thanksgiving...

Lush Hair unveils “Hair Treatment” line promising nourishment and confidence for African hair

In a groundbreaking move at Lagos Fashion Week 2024, Lush Hair Nigeria, a major player...

Smartcomply renames compliance platform to ‘Smartcomply Secure’, unveils strategic group structure with new subsidiaries

Smartcomply, a leading provider of automated and AI-powered advanced compliance and...

GEORGE THORPE @ 70: Celebrating the grandfather of modern BTL in Nigeria

Whenever and wherever the subject of integrated marketing communications businness...

The power of colour blocking: How snack brands are standing out on crowded shelves

By Kehinde Fashua In the ever-evolving world of packaging design, colour blocking...

Women in Technology: NECCI Public Relations Roundtable 2024 to hold 24th edition in October

Women in Technology: NECCI Public Relations Roundtable, 2024, is set to hold its...

Market pressures will always exist — 7 ways to align your marketing strategies with core brand values

By Zion Rufus With brands often getting caught in a balancing act they can barely...

First judges named for The WARC Awards Middle East & Africa 2025

WARC, the global authority on marketing effectiveness, has today revealed the first...

Management of the Nigerian economy: Staying the course but pausing to reflect

The Nigerian Government has taken several policy decisions in the last 18 months,...

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