Author: Zion Rufus

Top SaaS trends reveal concerning decline in marketing ROI, experts discuss data

By Zion Rufus  The software-as-a-service (SaaS) industry, known for its rapid evolution...

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental health,...

Customer Service, key to business and national prosperity

By Ehimare Omoike The role of customer service in organizational growth cannot be...

Terra Seasoning Cube launches “Unwrap Joy, Unleash Taste” campaign

In order to excite palates and enhance the culinary experiences of Nigerian Consumers,...

Ireti emerges winner in Wema Bank’s Hackaholics 4.0, secures N15 Million prize

By Zion Rufus In a thrilling competition for a grand prize of over N50 million,...

MARKETING EDGE Publisher bags Chieftaincy title as ASIWAJU OF IJAN-EKITI

By Zion Rufus  John Ajayi, Publisher/CEO of MARKETING EDGE PUBLICATIONS LTD a...

NECCI PR Roundtable 23rd edition holds October 27, 28 2023, Lagos, Nigeria

Theme: "Fighting the Scourge of Illicit Trade in the Pharma Industry: The Role of...

43% of countries worldwide lag behind in e-infrastructure, posing internet growth concerns

By Zion Rufus The digital divide remains a formidable challenge on the global...

Global content marketing revenue poised to hit $107 billion

By Zion Rufus  Today's digital landscape has seen content marketing emerge as...

Africa faces urgent need for stability, growth, and job creation to avert “Lost Decade”

By Zion Rufus  Sub-Saharan Africa is grappling with a bleak economic outlook,...