Author: Zion Rufus

Coca-Cola Nigeria and NBC reaffirm commitment to ethical business practices and consumer protection

Coca Cola Nigeria provides clear, accessible nutrition information on our packaging...

Time to rethink your ad agency model: 20 ways executives can create a more effective and inspiring creative agency

By Zion Rufus Today, we find ourselves at a crossroads where exceptional creativity...

Ogun State Govt. offers duplexes, lands for sale at high- brow estate

The Ogun State Government has announced that over 100 units of detached and semi-detached...

Change of baton at MTN Group leadership in West Africa

MTN Group has unveiled key leadership changes in its West African operations, effective...

SO&U’s return to MTN Nigeria sparks high industry expectation

The return of the MTN Nigeria account to SO&U has ignited a wave of excitement...

HASG kicks over Chartered Out-of-Home Media Practitioners Bill, clarifies stance

By Zion Rufus  The Heads of Advertising Sectoral Groups (HASG) have issued a...

M&C Saatchi team visits SO&U’s office to strengthen partnership on MTN account

On Friday, July 19, 2024, the M&C Saatchi team from South Africa visited the...

Jakande Annual Memorial Lecture holds in Lagos as Sanwo- Olu, Amuka, Osoba, Obaigbena interrogate media survival strategies

As Nigerian media contends with harsh economic environment, the Chairman, THISDAY/Arise...

Lessons for brands: What political advertising can teach us about impactful marketing

By Dolapo Otegbayi #SaturdayCampaignChronicles As a self-proclaimed advertising...

Wole Olanipekun: The making of a legal brand icon

By John Ajayi Chief Wole Olanipekun, SAN, a former President of the Nigerian Bar...