Author: Zion Rufus

Experts warn of rising burnout and mental health issues among creatives amid social and economic pressures 

By Zion Rufus The creative industry is facing a significant mental health crisis,...

OOH advertising is evolving from a passive visibility tool to an active engagement channel—Why brands are rethinking visibility in 2025

By Zion Rufus For years, Out-of-Home (OOH) advertising centered on static billboards...

The future of out-of-home advertising in Nigeria: 2025 projections and market realities

By Zion Rufus Out-of-home (OOH) advertising in Nigeria is experiencing a surge in...

Anietie Udoh joins global Jury panel for 9th Native Advertising Awards

Anietie Udoh, a renowned creative marketing strategist and trailblazer in Nigeria's...

Nigeria leads Africa’s entertainment & media growth with 8.6% CAGR

By Anietie Udoh The Entertainment & Media (E&M) sector in Nigeria is charting...

Excellence of Experiential Marketing in Nigeria now demands consumer-driven insights, immersive tech, cultural storytelling– EXMAN President

By Zion Rufus Experiential marketing in Nigeria is undergoing a shift from traditional...

Embrace experimentation, AI-powered personalization, and a balanced mix of digital and traditional strategies” — Martins

 By Zion Rufus  In 2024, brands reallocated budgets to digital marketing as a...

Cannes Lions donates €300,000 from 2024 SDG and Glass Lions entry fees to global causes

By Anietie Udoh  The Cannes Lions International Festival of Creativity has announced...

Diageo sells majority stake in Guinness Ghana to Castel Group for $81 Million

By Anietie Udoh Diageo has announced the sale of its majority stake in Guinness...

The Loeries releases Official Rankings 2024

By Anietie Udoh  The Loeries Rankings is trusted by the industry as a valuable...

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