Author: Zion Rufus

Digital marketing and advertising trends in 2021

By Zion Rufus By the end of 2021, mobile devices are estimated to generate nearly...

Impact of effective marketing strategies on ethical consumerism

  By Zion Rufus Leveraging the interest of consumers in issues that affect...

Nigeria partners World Economic Forum to fight plastic pollution, increase business opportunities

  The Nigerian Government will be partnering with the World Economic Forum’s...

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which include...

Globacom accelerates growth in telecoms Sector in Q3, 2020

  Glo, a leading GSM telephony brand has emerged the fastest growing telecoms...

Budweiser, Pepsi, Coca-Cola sit out Super Bowl LV, divert ad spend

  Budweiser has announced that the brand will not be advertising during the...

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...

Unilever to build a more inclusive society, sets €2 billion diversity commitment

  For decades, leading Consumer goods Company, Unilever has been a passionate...

AfDB, EIB partner to fast-track development in Africa

  The African Development Bank (AfDB) has announced a joint partnership with...

Gerety Awards 2021 rebrands with all female jury, calls for entries

  Gerety has announced the opening of entries for its 2021 Gerety Awards...