Author: Zion Rufus

WPP, Omnicom, others on line up for Unilever’s global media-buying review

Global agencies are set to line up to contest Unilever’s global media-buying review....

Volkswagen’s rebrand turns out to be an April fool’s marketing prank

  Volkswagen has sparked media outrage following its declaration of a false...

Cussons Baby Moments 7 crowns Naomi Essienawan ‘Baby of the Year’

  Baby Naomi Essienawan Effan-Okon has beaten about 9000 other entrants to...

Google commits $29 Million to tackle misinformation and fake news

  Google has announced that the company will be committing €25 million...

Volkswagen reassesses brand strategy, rebrands to Voltswagen

  Volkswagen has announced a major rebrand. The German automaker is changing...

Coca-Cola is considering options for $6 Billion Africa bottling unit

The Coca-Cola Company is reportedly considering options for its bottling business...

Facebook’s $750 million global media account up for review

  Social networking service and technology conglomerate, Facebook has put...

Firstbank to hold its FirstGem Annual Conference 4.0 on Wednesday

  Leading financial inclusion services provider, First Bank of Nigeria has...

That the consumer is king is an understatement- Femi Adelusi

By Zion Rufus "That the consumer is king is an understatement" The above statement...

Dove is offering to pay other brands to promote inclusivity in their ads

Unilever’s Dove has called on other brands to join in promoting inclusivity by...