Author: Zion Rufus

Unilever spins off Tea brands in £4bn bid

Unilever's Tea Segment is up for bidding as the world's biggest buyout firms teams...

Global ad agencies partner IARD for global initiative on alcohol advertising

  World's leading advertising agencies including McCann, Publicis, and Dentsu...

Apple unveils breakthrough smartphone innovations, iPhone 13 and iPhone 13 mini

Big Tech, Apple has unveiled its iPhone 13 and iPhone 13 mini which features "unmatched"...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Ti-elle Global Enterprise commissions new office, expands offerings and services

By Zion Rufus   Printing and Corporate Branding firm—Ti-elle Global...

Unilever concludes US$3.3bn media review, retains WPP as largest media partner

Following a $3.3bn global media pitch, FMCG giant-- Unilever has reappointed WPP's...

Food, Agro & Allied Industries export 100% Sorghum malt extract to New Zealand, promote made-in-Nigeria products

By Zion Rufus Africa’s largest Sorghum Malting Plant - Food, Agro & Allied...

Nirmalya Chowdhury emerges Marketing Personality of the Year

By Zion Rufus   Group Marketing Head, Sona Group of Industries, Mr. Nirmalya...

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...