Author: Zion Rufus

Leverage e-commerce and technology for sustainability in 2022, Moses Mogbolu tells FMCG companies

By Oghale Mafuru The world has witnessed a dramatic and unprecedented shift in...

Burna Boy electrifies FirstBank DecemberIssaVybe Campaign with sterling performance

By Gbenga Bada, Sampson Unamka Grammy award winner Burna Boy electrified fans at...

Running a business in Nigeria has become more challenging – Femi Adelusi

By Felicia Nwosu Femi Adelusi, President, Media Independent Practitioners of Nigeria...

Nigeria’s advertising ecosystem has undergone a paradigm shift – Tunde Adedoyin

By Felicia Nwosu Immediate past president of the Outdoor Advertising Association...

10 biggest brand acquisitions and partnerships of 2021

By Zion Rufus Across industries, 2021 has seen a wide range of some of the biggest...

Strategy in data collection is just as important as implementation— Lanre Basamta

By Zion Rufus As it currently sits, for individuals, governments, marketing, advertising,...

MARKETING EDGE on TV hosts Kellogg Tolaram’ s Adenike Owolabi this Wednesday on TVC News DStv Channel 418 at 12:30 PM

By Oghale Mafuru Foremost marketing and advertising television program, MARKETING...

AAAN partners UN-stereotype Alliance to dismantle harmful stereotypes in local ad industry

By Felicia Nwosu In a bid to build an advertising ecosystem devoid of gender bias...

FirstBank, driving dollar remittances, economic growth via IMTOS

By Chinwendu Obienyi  For centuries, there have been heated debates over the...

Global outdoor advertising market to hit US$58.80 billion in 2025

The global outdoor advertising market value is forecasted to reach US$58.80 billion...