Author: Zion Rufus

2022: IMC leaders reveal New Year’s resolutions

By Zion Rufus At MARKETING EDGE, we do not underestimate the power of a good New...

BetKing to give N100million worth of prizes in its ‘AFKON Promotion’

In a bid to further excite and reward its consumers and agents, leading digital and...

Draw the line between practice and business of advertising— Dr. Fadolapo

By Zion Rufus Registrar, Advertising Practitioners Council of Nigeria (APCON),...

Ad world gears up for 2022, digital advertising to exceed 60% of global adspend

By Zion Rufus Across industries, 2021 was a record year with groundbreaking feats...

Advertising experts commend global recognitions in 2021, commit to more groundbreaking campaigns in 2022

By Oghale Mafuru Practitioners in the Integrated Marketing Communications IMC...

IMC practitioners reel out new lessons to stir the tides of 2022

By Felicia Nwosu To help stir up the tides of 2022, some industry thought leaders...

Experts review 5G possibilities amidst uncertainties, infrastructural deficit

By Felicia Nwosu The proposed deployment of the 5G network, welcomed amidst uncertainties...

How communication practitioners can boost performance of C-Suite Executives

By Godfrey Adejumoh. The career destination of a typical professional is the C-suite....

Global advertising market had a record year 2021, IMC experts agree

By Zion Rufus Not only did the global economy recover from the wrecking grasp...

Fresh perspectives on brands in Yuletide Season of fear and angst

  Funke Cole in this report captures the highs and lows of the yuletide vis-à-vis...