Author: Zion Rufus

GSK on course to spin off Consumer Healthcare business mid 2022

Research-based pharmaceutical and healthcare company, GlaxoSmithKline plc. has revealed...

FirstBank felicitates with Junior Achievement Nigeria on Nobel Peace Price nomination

In recognition of the giant strides and efforts by Junior Achievement Worldwide –...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Power belongs to consumer, not brands – Sherif Akinpelu

By Felicia Nwosu Sherif Akinpelu, Lead Strategy SPV Communication Solutions, has...

Our industry is tilted to favor the clients— Creative leaders

By Zion Rufus Stemming from the “unexpected” controversy that followed the...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...

Glo hires Toni Kan as Head of Public Relations

Telecommunications company, Glo has appointed renowned author and public relations...

FirstBank rewards customers in its Visa Gold Cashback Campaign

In furtherance of its appreciation of customers, whilst promoting the adoption of...

How Airtel revolutionized telecommunications in Africa

With formidable forces in the leadership team driving both the aggressive growth...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...