Author: Zion Rufus

FirstBank partners ELOY Foundation to promote sustainability of female owned SMEs

  In furtherance of the need to empower female business owners across the...

Chemistry, most important thing to look for when choosing an agency- professionals

By Zion Rufus Based on the ongoing argument on the most important things to look...

Cannes so Black

…The Culture Book: Episode1 This year, One Block Village and other Black owned...

Why CMOS, senior level marketers need to leverage programmatic advertising

By Zion Rufus As consumer expectations on how brands meet their needs continue...

Fadolapo, Ajufo, others to lead conversation on OOH Advertising ahead of general elections

As preparations for the fast-approaching 2023 General Elections gather momentum,...

NIMN elects new Council members

By Oghale Mafuru The National Institute of Marketing of Nigeria, NIMN has announced...

BetKing empowers 100 entrepreneurs with furnished shops

BetKing, a leading sports, and entertainment company has launched an initiative geared...

Life Beer renews Brand Ambassador contract with Flavour, Yul and Phyno

Foremost Brewery Giant, Nigerian Breweries Plc, has renewed the brand ambassador...

Mixed reactions trail Coca-Cola, Jack Daniel’s RTD pre-mixed cocktail

By Zion Rufus Following the debut of the Coca-Cola Company’s ready-to-drink...

First-party data is the new oil of the ad economy- CMO

By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...