Author: Zion Rufus

Skit Store expands footprint with the opening of its seventh location

By Zion Rufus Skit Store, a one-stop shop for school, office, and lifestyle supplies,...

Anietie Udoh leads MARKETING EDGE team at Cannes Festival of Creativity 2022

By Zion Rufus Anietie Udoh, divisional director of Nigeria's leading marketing...

AB InBev bags Grand Prix, emerges Creative Marketer of the Year

By Zion Rufus World’s largest brewer, Anheuser-Busch InBev (AB InBev) has bagged...

Creativity is a means to effectiveness- Michailidis

By Zion Rufus For clients and agencies today, creativity has become an important...

Documentary on modern advertising premieres at Cannes Lions

—The film, presented by Togetherr, features exclusive interviews with industry...

Key skills, traits that will help CMOs succeed in H2 2022

By Zion Rufus Today, the role of a Chief Marketing Officer (CMO) has become so...

Cannes Lions names Netflix Co-CEO 2022 Entertainment Person of the Year

Cannes Lions has today announced Ted Sarandos, Co-CEO, Netflix, as the 2022 Entertainment...

Sweden, Germany, others lead Cannes Lions Festival day two winners

Cannes Lions announced its second day of winners in a live Awards Show in Cannes,...

Everyone in an organisation is a Public Relations Officer- experts

By Zion Rufus  Against the backdrop of building a positive image for brands,...

Global inflation expected to moderate in 2023

By Zion Rufus With the war in Ukraine currently fueling higher inflation and financial...