Author: Zion Rufus

4 ways CEOs can navigate 2022’s heightened inflation

By Zion Rufus With Central Banks across the globe raising interests to curb inflation,...

Inflation rises to multi-decade highs, global economy on the verge of recession

By Zion Rufus As the risk of recession looms over the global economy, the Bank...

5 unprecedented events that overturned earlier projections for 2022

By Zion Rufus The Russia-Ukraine crisis, alongside other unprecedented trends,...

DAAR reels out expansion plans, moves to tackle inflationary pressures

By Zion Rufus Following the conclusion of its 14th AGM and presentation of Reports...

Escalating costs, dwindling adspend pose challenges for traditional media— Dokpesi

By Zion Rufus Chairman of DAAR Communications, Chief Raymond Dokpesi Jnr. has...

FirstBank launches single-digit loan for women-owned businesses

The FirstGem fund (FirstGem loan) is a single-digit loan scheme, exclusively designed...

Loyalty crumbles as brands move from Shrinkflation to Skimpflation

By Zion Rufus Just when we thought price inflation, scarcity, and Shrinkflation...

Global stars join youths at Kigali Summit, demand action to end malaria

Global changemakers including David Beckham, Pierre Aubameyang, Yemi Alade,Eliud...

Abeg rebrands as Pocket by PiggyVest, controversy trails acquisition

By Zion Rufus The “secret” acquisition and rebrand of money transfer app and...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...