Author: Zion Rufus

Advertisers explore comprehensive data strategies amidst privacy timeline shift

By Zion Rufus Coming against the backdrop of Google’s announcement to yet again...

President Buhari backs name change, signs ARCON bill into law

By Oghale Mafuru  President Muhammadu Buhari has signed into law a bill seeking...

Experts weigh in on emotional engagement in B2B storytelling

By Zion Rufus The ability of a brand to incorporate emotional appeal into its...

Heads call for action to address global food crisis

By Zion Rufus The severe disruption to food and energy prices, international supply...

Former APCON Registrar, Bel Molokwu loses wife

The family of former APCON Registrar, Josef Bel-Molokwu has announced the death of...

Bridging the gap between digital marketing and traditional marketing through omnichannel marketing strategy

Written by Aderinsola Ogunbiyi, Content Marketing Manager, Vella Finance With...

Consumer Value Award will reposition the market place- Organiser

By Oghale Mafuru Against the backdrop of the incessant complaints by consumers ...

NIMN President reels out plans for H2 2022

By Oghale Mafuru As part of efforts to build on the successes recorded in the...

Understanding the power of influencer marketing has become pivotal – Princewill

By Zion Rufus In a time when the average customer is flooded with many marketing...

MARKETING EDGE on TV rescheduled to air on Saturday

By Oghale Mafuru Due to the live broadcast of the unveiling of Kashim Shettima...