Author: Zion Rufus

FirstBank commemorates 2022 International Youth Day

First Bank of Nigeria Limited has announced its commemoration of the 2022 International...

Professionals highlight barriers to collaboration amongst agencies

By Zion Rufus Collaborating with existing players in the marketing ecosystem to...

5 challenges of digital marketing practice in Nigeria

By Zion Rufus Through the agenda-setting conversation which could readily be described...

Grey names Maness Global CEO

By Zion Rufus Global communications network Grey has announced Laura Maness as...

Algorithm Media appoints Ajani Associate Director

By Zion Rufus Algorithm Media has appointed media and communications professional,...

WPP H1 2022 results reveal strong client demand, broad-based growth

Multinational advertising company WPP has released a strong half year result with...

FCCPC, ARCON to deliver goodwill messages at Consumers Value Awards Night

Two government regulatory agencies have confirmed readiness to be part of the maiden...

Advertising regulator unveils new logo

By Oghale Mafuru As part of efforts to herald a dynamic shift in the advertising...

Creativity is bedrock of marketing – Ojeikhoa

By Zion Rufus Inventiveness and creativity have been identified as some of the...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...