Author: Zion Rufus

Professionals commend Fido Dido’s return as character stir up memories

By Zion Rufus Cartoon character Fido Dido, has hit the screens again, bringing...

CBA Foundation to hold Walk4Hope charity walk for underprivileged widows, children

CBA Foundation, a Lagos-based Not for Profit organization, has announced that Walk4Hope,...

Cannes Lions launches Entertainment Lions for Gaming

Cannes Lions has announced the launch of the Entertainment Lions for Gaming. The...

Erewa-Meggison joins MANEG as Vice Chairman

By Zion Rufus Odiri Erewa-Meggison, External Affairs Director, British American...

How business leaders can tackle fraud, enhance customer experience

By Zion Rufus Aided by increase in technological innovation and digital adoption,...

Don’t fundraise in this market environment – Aboyeji

By Zion Rufus Opposing the popular belief that a recession is a great time to...

Meta fires over 11,000 employees amidst revenue crisis

By Zion Rufus In a message to employees today, Facebook founder Mark Zuckerberg...

Important marketing secrets to learn from street food vendors

By Zion Rufus Across the world, street foods are attractions not only to locals,...

Marketers should draw lines between effective communication and assumption

By Zion Rufus In today’s business environment, effective communication has become...

Marketers task companies to look inward, end sales and marketing blame game

By Zion Rufus  The long standing ‘blame game’ existing between a company...