Author: Tunde

Experts predict trends that shape media buying in 2023

By Abimbola Mohammed There have been lots of predictions about how the economy...

IMF raises global growth to 2.9%, SSA to 3.8% in 2023

The International Monetary Fund (IMF) in its forecast has revealed that the global...

GOJ becomes Audi Japan’s brand & creative agency of record

By Abimbola Mohammed Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its...

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...

Unilever taps Hein as new CEO

 By Ibidunni Banjoko Following an extensive, global search process, Unilever...

Itua tasks MARKETING EDGE on technology utilisation

By Felicia Nwosu Exploring pathways that can help organisations deliver maximum...

MAN enjoins continent to leverage AfCFTA

By Felicia Nwosu  To drive home the set objective of ensuring the  all-round...

NCC, NLRC sign revised MoU

By Felicia Nwosu To further demonstrate its dedication to a responsible regulatory...

Four motives every individual is guided by

The relationship that exists between producers and consumers, both striving for well-being,...