Author: Opinion

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

A confluence of conflicting judgments: A review of the decision of Justice Akintayo Aluko of Federal High Court Lagos on Arcon’s regulatory powers through the lens of the decision of Justice Isah Dashen of the Federal High Court Lokoja Division

BY ADEYEMI PITAN, SAN, MCIArb INTRODUCTION To begin with, Recent developments...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with noise,...

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey Adejumoh[/caption]   By...

Discovering  power of PR: Some thoughts I shared at the Africa global PR Week, Nairobi, Kenya

By Israel Opayemi The Africa Global Public Relations Week began in Nairobi, Kenya,...

Inside the pulse of experiential marketing: a brandlife limited story

As a social media manager, the weekend was the best time to explore the worldwide...

A nation reimagined: Nigeria is our communication project

Every country has a flag. Not every country has a brand. A brand is the emotion...

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