Author: Mofeoluwa Awe

Midsize media platforms lead digital Ad growth in 2024, Outpacing industry giants

By Mofeoluwa Awe Midsize media platforms are emerging as the new power players...

StackAdapt, Lyft Media unlock the future of targeted In-App Advertising

By Mofeoluwa Awe StackAdapt has teamed up with Lyft Media to roll out programmatic,...

TV giants back new open identity solution for cross-platform advertising

By Mofeoluwa Awe In a bold move to streamline audience targeting across fragmented...

Branding for growth: why emerging markets hold the key to premiumisation

Mofeoluwa Awe The word “premium” used to be synonymous with exclusivity, price...

SABRE Awards Africa 2025 reveals top contenders with over 120 campaign nominations

The 2025 Africa SABRE Awards shortlist includes more than 120 campaigns, selected...

Impulse buying is now a strategy: how the whim became a checklist

By Mofeoluwa Awe Once upon a checkout line, impulse buying was all about the thrill...

U.S judge rules Google holds illegal monopoly in key ad tech areas

By Mofeoluwa Awe Federal court sides with Department of Justice (DOJ), citing...

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral TikTok,...

Behind the label: the truth about luxury brands made in China

By Mofeoluwa Awe There’s a certain thrill in owning luxury. The feel of buttery-soft...

Gravity Co Wins 2025 Global Recognition Award for Excellence in Digital Marketing Leadership and Innovation

By Mofeoluwa Awe Gravity Co, an Australian digital marketing agency, has been...