Author: Mofeoluwa Awe

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Digital Delusion: What if Zuckerberg gets blocked in Nigeria

My phone buzzed with the typical morning bustle. My digital day follows a typical...

Pitcher Festival Returns!

Pitcher Festival Returns! Join Us Online from 15–17...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

Nigerian CEOs steer towards AI and new horizons amidst economic tides

Nigerian business leaders are deliberately doubling down on artificial intelligence...

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...