Author: Mofeoluwa Awe

Dochase showcases Africa’s programmatic growth at DMEXCO 2025

Cologne, Germany – Dochase, a leading African ad tech company, made a strong impression...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

Remy Martin vs Superieur a new blend exclusive to Africa

Introducing Rémy Martin VS Supérieur, a bold, expressive and modern new cognac...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

‘Winning with Strategic Communications’ set to bridge the gap between theory, practice

Top-performing Global Business Communications Strategist and Thought Leader, Godfrey...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...