Author: Mofeoluwa Awe

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long...

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended to...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

CapitalSage Holdings names banking veteran Nath Ude as Group CEO to lead financial services expansion

CapitalSage Holdings, a multinational group in agribusiness, healthcare and financial...

Glam Brand Agency: shaping the language of luxury and Lifestyle across Africa

Glam Brand Agency is a forerunner at the intersection of fashion, lifestyle, and...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

Entries open for the 20th edition of LAIF Awards

The LAIF Management Board is excited to announce the official opening of entries...

WhirlSpot Media: shaping Africa’s PR future with strategy and storytelling

WhirlSpot Media is a formidable force in Africa’s public relations landscape. It...

ABC Inflatable Nigeria takes the spotlight as Outstanding OOH Advertising Brand Agency of the Year

 The 13th annual EDGE Awards were a celebration of innovation and creativity. During...