Author: Mofeoluwa Awe

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

The death of depth? Reclaiming the 5Ws and H in the age of the scroll

 In today’s age of 10-second reels and fading TikToks, the need to amuse swiftly...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and lifeless...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

Navigating the privacy paradox in a digital world

 Consumers in today’s changing digital ecosystem need personalized journeys. These...

John Ajayi at 62: A legacy still in motion

Publisher, Visionary, Trailblazer and Still Just Getting Started In addition to...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became very...