Author: Mofeoluwa Awe

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Meta’s PlayAI Pursuit: The Future of Voice in AI

Meta's consideration of acquiring PlayAI, a voice cloning startup, signals more than...

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

The B2B Gen AI shortlist

In today's fast-paced business world, the generative AI market is exploding. Yet,...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...