For many years, marketers have regarded market share as the ultimate measure of a...
In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...
We marketers have a tendency to fixate on words: campaign slogans, content, and execution....
For more than a decade, brands expanded their reach by relying on social media, ad...
Billionaire Elon Musk's AI business, xAI, will sue Apple. Musk accuses the tech giant...
Chowdeck, a Nigerian on-demand delivery platform, has closed a $9 million Series...
Six years ago, Joe Hanson entered Nigeria’s hospitality ecosystem with a bold idea:...
The days of stable market circumstances and predictable consumer behaviour are past....
In today’s hyper-connected world, attention is a limited resource, and companies...
Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...
