Author: Khairat Asokomhe

Docu2Data, LAMATA  partner to advance digital OOH Ads with 150 new screens on Lagos BRT Network

Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150...

EDGE Awards 2025: FirstBank CEO, Olusegun Alebiosu, honoured as outstanding banker of the year

Reflecting his visionary leadership and remarkable contribution to Nigeria’s financial...

Influencer marketing proves its value: IPA data shows strong ROI across channels

Influencer marketing is proving its worth as a powerful long-term investment. New...

Reimagining Africa’s creative economy: Dr Bada’s blueprint for creator success

In a bold analysis of Africa’s creative landscape, Dr. Bada Akintunde-Johnson set...

Why credibility counts: how premium media drives brand trust and loyalty

Advertising is not just about crafting messages that resonate with audiences. It...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

Everyday heroes: OCare and Twisco bring joy to Ikotun with a day of giving

Feed the Community once again extended its impact beyond its primary mission by uniting...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching TV....

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...