Author: Khairat Asokomhe

Why credibility counts: how premium media drives brand trust and loyalty

Advertising is not just about crafting messages that resonate with audiences. It...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

Everyday heroes: OCare and Twisco bring joy to Ikotun with a day of giving

Feed the Community once again extended its impact beyond its primary mission by uniting...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching TV....

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

YouTube unveils AI-powered safety feature for teen users

In a move to improve user safety, YouTube has announced a new in-app feature powered...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

Lateef Jakande Memorial Lecture 2025: Media urged to rise above division, champion unity

At the Lateef Jakande Memorial Lecture 2025, stakeholders from across Nigeria’s...