Author: Khairat Asokomhe

Serene City takes off in grand style as Africa’s Next smart urban revolution

Serene City Properties Limited, a subsidiary of Midoil Refining and Petrochemicals...

Retail Media set to overtake TV Ad spend as global investment nears $200bn — WARC

The global retail media market is gathering remarkable momentum, with ad investment...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

Docu2Data, LAMATA  partner to advance digital OOH Ads with 150 new screens on Lagos BRT Network

Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150...

EDGE Awards 2025: FirstBank CEO, Olusegun Alebiosu, honoured as outstanding banker of the year

Reflecting his visionary leadership and remarkable contribution to Nigeria’s financial...

Influencer marketing proves its value: IPA data shows strong ROI across channels

Influencer marketing is proving its worth as a powerful long-term investment. New...

Reimagining Africa’s creative economy: Dr Bada’s blueprint for creator success

In a bold analysis of Africa’s creative landscape, Dr. Bada Akintunde-Johnson set...

Why credibility counts: how premium media drives brand trust and loyalty

Advertising is not just about crafting messages that resonate with audiences. It...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

Everyday heroes: OCare and Twisco bring joy to Ikotun with a day of giving

Feed the Community once again extended its impact beyond its primary mission by uniting...