Author: Khairat Asokomhe

Unilever ‘buys’ Dr. Squatch for $1.5bn to boost men’s care portfolio

Unilever has reportedly acquired Dr. Squatch, a fast-rising U.S. men’s personal...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Google Chrome for Android adds option to reposition address bar for easier mobile browsing

Google has added another feature to Chrome’s web browser for Android devices. This...

Evolving Brand Trust: Generational Differences Influence Consumer Confidence in the Digital Age

As the world evolves, so does consumers' trust in various brands. Brand trust varies...

Ocare and team bring nourishment, compassion to Mushin residents

In a moving display of compassion and community spirit, the charity initiative Feed...

PZ Cussons bows out as Wilmar takes the wheel in Nigerian Palm Oil power shift

Wilmar International Limited, a Singapore exchange-listed agribusiness giant has...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...