Author: Khairat Asokomhe

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching TV....

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

YouTube unveils AI-powered safety feature for teen users

In a move to improve user safety, YouTube has announced a new in-app feature powered...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

Lateef Jakande Memorial Lecture 2025: Media urged to rise above division, champion unity

At the Lateef Jakande Memorial Lecture 2025, stakeholders from across Nigeria’s...

Unilever ‘buys’ Dr. Squatch for $1.5bn to boost men’s care portfolio

Unilever has reportedly acquired Dr. Squatch, a fast-rising U.S. men’s personal...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...