Author: Kasim Bakare

Cannes Lions announces award winners on Day 2 

The Cannes Lions awards which entered its second day, today, has recorded new winners,...

MIPAN inducts new members at 2021 AGM

By Abimbola Mohammed Media Independent Practitioners Association of Nigeria (MIPAN),...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea that...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Adenike Omojokun

Adenike Omojokun is an experienced Territory Account Manager with a demonstrated...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Dolapo Ogunbambo

Dolapo Ogunbambo has almost two decades industry practice spanning across planning,...

Meet MARKETING EDGE’s moderator @second Quarterly Virtual Summit – Akin Adeoya

Akin Adeoya is an entrepreneurially versatile personality with 22 years of continuous...

Mary Walker appointed to lead Hill+Knowlton’s U.S Healthcare Communication business

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms,...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Feyi Olubodun

Feyi  Olubodun is one of the leading authorities on understanding the African marketplace,...