Author: Kasim Bakare

Twitter’s ad revenue crosses $1billion in Q4

Social networking platform, Twitter has posted solid results for the last three months...

Fintech trends to shape financial services in 2021

The year 2020 was not the greatest for many industries due to COVID-19. But interestingly,...

Media Industry agog as practitioners bag PhD in Media & Communication

The media industry was in a jubilant mood recently when news filtered in that some...

P&G’s Marc Pritchard crowned WFA’s global marketer of the year

The World Federation of Advertisers(WFA)  has named P&G brand boss Marc Pritchard...

Experts set agenda on strategic positioning for IMC Sector

Experts and top professionals in Nigeria's Integrated Marketing Communications(IMC)...

Experts set agenda on strategic positioning for businesses at MARKETING EDGE Fireside Conversation

By Kasim Bakare “Strategic Positioning in a Competitive Marketing Environment:...

Google grosses $46.2bn from ad revenue in 2020, set to benefit from investment in brand building in 2021

Google has disclosed that it grossed a whopping $46.2 billion from advertising revenue...

Meet MARKETING EDGE facilitator @Fireside Conversation-Lekan Otufodunrin

Lekan Otufodunrin is   a media expert,  journalist, as well as media career development...

Meet MARKETING EDGE facilitator @Fireside Conversation-Dolapo Otegbayi

Dolapo Otegbayi is the Specialised Nutrition Director at Nigeria’s foremost dairy...

Meet MARKETING EDGE facilitator @Fireside Conversation-Otis Ojeikhoa

Otis Ojeikhoa is one of the leading lights in the experiential marketing sector...