Author: Kasim Bakare

Meet MARKETING EDGE 2021 Summit & Awards’ sponsor – FrieslandCampina WAMCO

FrieslandCampinaWAMCO, an affiliate of Royal FrieslandCampina in the Netherlands....

Meet MARKETING EDGE 2021 Summit & Awards’ sponsor – Guinness Nigeria

Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated...

Agencies must have clear-cut and mutually beneficial terms before going into collaboration – Sola Antwi

By Kasim Bakare Sola Antwi is an experienced practitioner with over two decades...

Creative experts should have a sense of history to tell culturally sensitive stories – Olalekan Akinyele

By Kasim Bakare Creativity, as a key product of human culture and a tool for enriching...

Publicis beats Dentsu, Omnicon, WPP to $600 million Walmart US media account

Media powerhouse, Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the...

MARKETING EDGE Stakeholders’ Summit holds next week with 22 speakers

By Kasim Bakare Propelled by its resolve to continuously set agenda for the Integrated...

Digital is enhancing full integration of technology in PR practice

By Kasim Bakare Seasoned PR expert and Founder/CEO, Mediacraft Associates, John...

We cannot continue to do the business of advertising the way we have done it in the past – Dr. Lekan Fadolapo

Dr. Lekan Fadolapo is the Registrar/CEO, Advertising Practitioners Council of Nigeria(APCON)....

APCON embarks on industry reform, set to change its name

By Kasim Bakare Feelers emanating from the Registrar, Advertising Practitioners...

Top media houses partner MARKETING EDGE on Brands & Advertising Awards of Excellence

By Kasim Bakare The 2021 MARKETING EDGE Brands & Advertising Awards of Excellence...