Author: Kasim Bakare

We must collaborate to grow our market – Kelechi Nwosu

By Kasim Bakare MD/CEO TBWA/Concept, Kelechi Nwosu has charged stakeholders in the...

CHI Limited promotes dairy consumption with Hollandia Dairy Day

Leading dairy brand, Hollandia, has held the maiden edition of its Hollandia Dairy...

Unilever partners EPL,Amcor, others to drive packaging innovation on toothpaste tubes

In a bid to ensure a safe and qualitative packaging innovation recently introduced ...

CBN Launches Ekiti Rice Pyramid Programme, targets 12,000 farmers

The Central Bank of Nigeria (CBN), has flagged off the Rice Pyramid Programme in...

Experts harp on optimization of Entertainment for Brand promotion

By Oghale Mafuru Entertainment has been an integral part of any successful marketing...

9mobile Introduces Special Hajj Roaming Offer

Poised to enable Nigerians going for Hajj to remain connected with their families...

Young IMC professionals on upward movement

By Abimbola Mohammed There appears to be exciting movements in the Nigerian Integrated...

Fourth Mainland Bridge cost reviewed to $2.5 billion

The proposed fourth mainland bridge will now cost the Lagos State Government $2.5...

Flutterwave unveiled as BAL sponsor

Flutterwave, a leading Fintech company has been named as one of the sponsors of the...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC) Industry...