Author: Felicia Nwosu

NDL breaks new ground with Encore Aromatic Liqueur with herbs at Distributors Conference

By Felicia Nwosi Nigeria Distilleries Limited (NDL) has unveiled its latest innovation,...

Chain Reactions Africa, Integrated Indigo lead  charge at SABRE 2025 Awards with multiple finalist spots

Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated...

Campari Group launches global media review

By Abimbola Mohammed Campari Group, the Italian spirits giant behind brands like...

Omnicom powers through $3.7 billion quarter as It gears up for historic IPG merger

By Felicia Nwosu Omnicom has kicked off the year with a strong financial performance,...

Instagram debuts ‘blend’ to reinvent social reels

By Felicia Nwosu Instagram has rolled out a fresh feature called “Blend” that...

Show Some Love To Mum: How Indomie Created an unforgettable Mother’s Day campaign with Nigeria’s First AI Personalised Celebrity Video

At Indomie, mothers have always held a special place in our hearts. Year after year,...

Pernod Ricard grapples with trade tensions, market hurdles as sales slip

By Felicia Nwosu Global spirits company Pernod Ricard reported a 3% dip in third-quarter...

MARKETING EDGE ONTV hosts Marvin Arimi this Wednesday

By Felicia Nwosu This Wednesday, April 23, 2025, MARKETING EDGE ONTV will host...

EXMAN calls for entries on trailblazing campaigns

By Felicia Nwosu In a spirited move to elevate creative benchmarks and spotlight...

Out – of -Home Media Charter bill undergoes final review

By Felicia Nwosu President of the Outdoor Advertising Association of Nigeria (OAAN),Mr....