Author: Felicia Nwosu

Cream liqueur market poises for growth amid shifting consumer preferences, premiumisation

By Felicia Nwosu The global cream liqueur market is on an upward trajectory, driven...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty of...

Elumelu champions recognition of women’s potential, challenges workplace stereotypes

The Group Chairman, United Bank for Africa (UBA) and Founder, Tony Elumelu Foundation...

Golden Penny brings Lagos to life with celebration of love as it deepens connection with Nigeria’s culinary heritage

By Felicia Nwosu Lagos  consumers witnessed a spectacle of love and unity  weekend...

Global brands seek new agency compensation structures

By Felicia Nwosu Global brands seek new agency compensation structures as AI,...

Pepsi reintroduces 60cl bottle with bold new campaign

By Felicia Nwosu A larger-than-life experience awaits consumers as Pepsi brings...

ADVAN holds maiden Partners Innovation Day, unveils Advan-X

ADVAN  holds maiden Partners Innovation Day, unveils Advan-X By Adeola Layi-Adeloye The...

Global ad spend to surpass $1 trillion in 2024

By Felicia Nwosu Global advertising spend is projected to surpass $1 trillion...

Expanding retail media measurement for multi-channel success

By Felicia Nwosu   As the retail media landscape continues to evolve,...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...