Author: Felicia Nwosu

Global food trends reshape consumer preferences, Kantar unveils strategic insights

By Felicia Nwosu Kantar’s Worldpanel division has shed light on evolving global...

Omnicom in talks to merge in potential $14 billion deal

By Felicia Nwosu Omnicom Group is in advanced negotiations to acquire Interpublic...

BJAN conference tackles rebuilding consumer confidence amid policy challenges, market realities

By Felicia Nwosu/ Abimbola Mohammed The Brand Journalists’ Association of Nigeria...

Marketers prepare for 2025 with steady budgets amidst rising confidence

By Felicia  Nwosu As the global economy continues to influence strategic decisions,...

Coca-Cola revises environmental goals amid scrutiny

By Felicia Nwosu Coca-Cola has responded to criticism surrounding adjustments...

Global consumers brace for price hikes

By Felicia Nwosu A new survey by Ipsos reveals that global consumers are bracing...

Unilever Nigeria announces leadership transition, names Tobi Adeniyi as new MD

Unilever Nigeria Plc has unveiled Tobi Adeniyi as its next Managing Director, effective...

MARKETING EDGE to host an Evening of Tributes for Dr. Abiodun Olushina Shobanjo

By Felicia Nwosu Nigeria’s leading authority in brand management and marketing...

AB InBev expands partnership with FIFA, as official sponsor for 2025 World Cup

By Felicia Nwosu Anheuser-Busch InBev (AB InBev), one of the largest brewing...

Ipsos explores potential acquisition of Kantar media

By Felicia Nwosu Ipsos, a global leader in market research, has confirmed that...