Author: Felicia Nwosu

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

How Nigerian brands navigated challenges to thrive in 2024

By Felicia Nwosu The Nigerian business landscape in 2024 was a dynamic and challenging...

Transforming Remo Stars FC: A digital revolution, brand reimagination

Remo Stars FC is setting the standard for Nigerian football with a bold digital transformation...

Nigerian Breweries reaffirms dedication to cultural heritage with Calabar Carnival sponsorship

Nigerian Breweries,Nigeria’s leading beverage brewery, has reaffirmed its commitment...

Expert highlights how brands are leveraging trust, tradition, tactics to navigate Nigeria’s competitive spirits market

By Felicia Nwosu Aizehi Ituah, Founder of Aimone Company and a business leader...

Elev8media unveils Osborne Heights, a new landmark in Lagos digital advertising

Elev8media Advertising Ltd has announced the launch of Osborne Heights, a cutting-edge...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

Honda, Nissan explore merger to combat EV competition

By Felicia Nwosu In a move that could reshape the global automotive landscape,...

Leveraging experiential marketing in 2025 to drive sales in a dynamic landscape

By Felicia Nwosu As we enter 2025, the marketing landscape continues to evolve...

Nigerian Cinema soars to ₦7 billion in record-breaking year

By Felicia Nwosu The Nigerian film industry, often referred to as Nollywood, has...