Author: Felicia Nwosu

Expanding retail media measurement for multi-channel success

By Felicia Nwosu   As the retail media landscape continues to evolve,...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

Neimeth Surges to N3.1 billion revenue in remarkable turnaround

By Felicia Nwosu Neimeth International Pharmaceuticals Plc has reported a dramatic...

Global consumer trends for 2025 reveal shift toward self-sufficiency – Report

  By Felicia Nwosu Innova Market Insights has unveiled its 2025 Global...

Media takes center stage as growth catalyst in marketing strategies

By Felicia Nwosu Findings from the latest CMO Navigator Report, based on insights...

ADVAN Partners Innovation Day set to hold

By Felicia Nwosu The Advertisers Association of Nigeria (ADVAN), has expressed...

Akinsiku hails bill to professionalize Nigeria’s OOH media sector

By Felicia Nwosu   Sola Akinsiku, President of the Outdoor Advertising...

A Fireside Chat to remember: Ajayi, Akinwunmi ignite industry dialogue at ‘Black AT’

By Felicia Nwosu The atmosphere was electric as industry professionals and enthusiasts...

Harness the power of teamwork, Teambuilding Int’l tasks business leaders

By Felicia Nwosu The transformative power of collaboration was the central theme...

PZ Cussons names Elusakin as new financial chief amid plans for strategic divestment in Africa

By Felicia Nwosu PZ Cussons Nigeria, a subsidiary of the global consumer goods...