Author: Felicia Nwosu

ADVAN African Awards for Marketing Excellence launches new category  for best use of AI

To stay ahead of the curve, ADVAN is excited to launch a new category at the African...

Cannes Lions announces 2025 Jury President line-up, calls for award submission

The Cannes Lions International Festival of Creativity has opened for Awards submissions...

Pepsi introduces new flavour to shake up soda landscape

By  Felicia Nwosu The cola wars are heating up again. In a direct challenge to...

Jack Daniel’s announces restructuring amidst sales slump

By Felicia Nwosu Global spirits giants, Jack Daniel's  has  announced a significant...

NC/NDPC Chairman, Dr. Vincent Olatunji graces Smartcomply Compliance and Cybersecurity Breakfast Session

Smartcomply, a leading compliance and cybersecurity solutions provider, is currently...

FirstBank clarifies misleading reports, reassures customers of gold standard banking services

Our attention has been drawn to recent media reports regarding a commercial transaction...

Macroeconomic headwinds threaten to disrupt steady pace of 2025 advertising pitches

By Felicia  Nwosu Macroeconomic headwinds threaten to disrupt steady pace of...

NGX weekly: Investors gain N1.137trn as Wema, FBN, universal lead

The Nigerian Exchange Ltd. (NGX) All-Share Index and Market Capitalisation appreciated...

Brands leveraging banter to win hearts, minds as tool for engagement

By Felicia Nwosu In today's hyper-competitive digital landscape, brands are constantly...

Advertising software market set to triple, reaching $10.46 billion by 2029

By Felicia Nwosu The global advertising software market, valued at $3.56 billion...