Author: Felicia Nwosu

Honda, Nissan explore merger to combat EV competition

By Felicia Nwosu In a move that could reshape the global automotive landscape,...

Leveraging experiential marketing in 2025 to drive sales in a dynamic landscape

By Felicia Nwosu As we enter 2025, the marketing landscape continues to evolve...

Nigerian Cinema soars to ₦7 billion in record-breaking year

By Felicia Nwosu The Nigerian film industry, often referred to as Nollywood, has...

Shobanjo crowned “Father of Modern Advertising in Africa” by MARKETING EDGE in landmark tribute

By Felicia Nwosu In a resounding testament to his unparalleled contributions to...

Firstbank’s Decemberissavybe lights up Lagos with Davido concert

By Farouk Mohammed  Once again, FirstBank has reaffirmed its position as a champion...

Volvo breaks with tradition, appoints Initiative as global media partner

By Felicia Nwosu In a move that signals a significant shift in its marketing strategy,...

First Bank, UBA, Zenith Bank, Nigerian Breweries,  Minimie light up 2024 Calabar Carnival

Calabar, Cross River State. Wednesday, December 25, 2025.The 2024 Calabar Carnival...

Shobi Collective honors Dr. Biodun Shobanjo on 80th birthday

Shobi Collective recently honored Dr. Biodun Shobanjo, Chairman of Troyka Holdings,...

Decemberissavybe: FirstBank sponsors ‘Our Duke Has Gone Mad Again stage play’

By Oladapo Sofowora First Bank of Nigeria Limited proudly sponsored a remarkable...

Zenith Bank, International Breweries, NNPC Foundation, others shine at 2024 SERAS award

It was a night of glitz, glamour and celebration at the 18th edition of the SERAS...