Author: Felicia Nwosu

2024, year of transition, challenges,triumphs in the Nigerian advertising industry

By Felicia Nwosu The Nigerian advertising and marketing landscape in 2024 was...

Heineken 0.0 challenges dry January stereotypes with “No Excuses Needed” Campaign

By Felicia Nwosu Heineken is shaking up the non-alcoholic beer market with its...

MTN Guinea operations, sharpening focus on growth markets

By Felicia Nwosu MTN Group has officially divested its Guinean operations to the...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

How Nigerian brands navigated challenges to thrive in 2024

By Felicia Nwosu The Nigerian business landscape in 2024 was a dynamic and challenging...

Transforming Remo Stars FC: A digital revolution, brand reimagination

Remo Stars FC is setting the standard for Nigerian football with a bold digital transformation...

Nigerian Breweries reaffirms dedication to cultural heritage with Calabar Carnival sponsorship

Nigerian Breweries,Nigeria’s leading beverage brewery, has reaffirmed its commitment...

Expert highlights how brands are leveraging trust, tradition, tactics to navigate Nigeria’s competitive spirits market

By Felicia Nwosu Aizehi Ituah, Founder of Aimone Company and a business leader...

Elev8media unveils Osborne Heights, a new landmark in Lagos digital advertising

Elev8media Advertising Ltd has announced the launch of Osborne Heights, a cutting-edge...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...